It's more than just a great headline on your Home page. Or a mobile app for iOS. Or a link to a blog post or a fanpage. It's about retooling brands and products into ideas that are worth sharing throughout a continuous, omnichannel experience. And, creating customer value spun from an authentic, compelling narrative that your audience can cling to and evangelize.
If you understand the power of engagement, conversion strategy, and the metrics that go with, you're more than half way to solidifying expectations with customers and prospects. For the rest of it--turn to someone who understand the power of strategy, ideas and narrative.
What do I love most? My beat is to navigate and implement big ideas and strategic decisions in the face of ambiguity. And then there's branding, narrative, concept development, strategy, conversions and lead gen.
What I'm like to work with? I'm one part fun and curiosity, a little dose of sarcasm now and then, and the rest is pure diligence and tenacity. Great ideas don't happen without a sense of questioning, and a dedication to doing great work. These days, I'm mostly involved in new product launches and branding efforts for technology-related projects for start-ups, digital agencies, and Fortune 500 brands. About a 60/40 mix between B2B and consumer. And usually ones that overlap with the financial services industry, health care, eCommerce, cloud, or mobile.
Current interests? Decentralization. Challenger brands. Narrative as a catalyst for better UX. New product development and marketing. Growth hacking, demand generation. Just about anything connected to creating new experiences, social media, mobile commerce, fintech and digital currencies. Plus anything in the cloud, gamification, clean energy, health and wellness tech, life sciences, education IT, impact investing and emerging markets.
What I'm looking for? A solid team with a great process and big goals ahead of them in challenging the status quo, or an industry leader that is seeking to mitigate disruption coming from a new challenger or technology. Could be in a funded start-up, or in a business unit that needs a go-to strategist/writer to handle all things marketing and creative across digital and mobile to improve brand influence and drive demand.
"Brevity is the soul of wit."
Whether you’re focused on maintaining your existing marketing programs for global audiences, to creating new experiences for local market segments, I’m here to respond to inquiries Monday through Friday during regular business hours. And it's always good to make new connections.
Fill out the form below, and I'll respond to you within 24 hours. Or connect with me on LinkedIn.