It's more than just a great headline on your Home page. Or a mobile app for IOS. Or a link to a blog post or a fanpage. It's about retooling brands and products into ideas that are worth sharing throughout a continuous, multichannel experience. And, creating customer value spun from an authentic, compelling narrative that your audience can cling to and evangelize.
If you understand the power of multichannel engagement, conversion strategy, and the metrics that go with, you're more than half way to solidifying expectations with customers and prospects. For the rest of it--turn to someone who understand the power of strategy, ideas and narrative.
Whether you’re focused on maintaining your existing marketing programs for global audiences, to creating new experiences for local market segments, I’m here to respond to inquiries Monday through Friday during regular business hours. And it's always good to make new connections.
Fill out the form below, and I'll respond to you within 24 hours. Or connect with me on LinkedIn.
I began as a music journalist more than 15 years ago. Within just a few years, I moved to advertising, cutting my teeth as a freelance copywriter for retail clients, going door-to-door throughout the city to pick-up as much experience as I could in order to prepare for the coming changes in the industry with the advent of digital marketing. 2 years later, I moved from small to large projects, doing print campaigns for Buick, Oldsmobile, and GMC Truck, to digital campaigns for Microsoft, Bristol-Myers Squibb, Universal Pictures, 3Com, and others. Eventually, the list of projects grew to more than two dozen Fortune 500 brands, growing my skills from that of a conceptual writer, to Creative Director, to Digital Strategist.
What do I love most? My beat is to navigate and implement big ideas and strategic decisions in the face of ambiguity. And then there's branding, narrative, concept development, strategy, conversions and lead gen. And of course, linking marketing to larger business objectives to help clients accelerate revenue and achieve profitable growth.
What I'm like to work with? I'm one part fun and curiosity, and the rest is pure diligence and tenacity. Great ideas don't happen without a sense of curiosity, and a dedication to doing great work.
These days, I'm mostly involved in new product launches and branding efforts for technology-related projects for start-ups, digital agencies, and Fortune 500 brands. About a 60/40 mix between B2B and consumer. And usually ones that overlap with the financial services industry, health care, eCommerce, cloud, or mobile.
Current interests? Decentralization. Challenger brands. Narrative as a catalyst for better UX. New product development and marketing. Growth hacking, demand generation. Just about anything connected to creating new experiences, social media, mobile commerce, personal finance, and digital currencies. Plus anything in the cloud, gamification, clean energy, health and wellness tech, life sciences, education IT, impact investing and emerging markets.
What I'm looking for? A solid team with a great process and big goals ahead of them in challenging the status quo, or an
industry leader that is seeking to mitigate disruption coming from a new challenger or technology. Could be in a funded start-up, or in a
business unit that needs a go-to strategist/writer to handle all things marketing and creative across digital and mobile to improve brand
influence and drive demand.
"The power for creating a better future is contained in the present moment: You create a good future by creating a good present."